Privacy Policy

1. Introduction

This Privacy Policy explains how Ashti Ventures Pvt. Ltd. (“Bharatrath”, “we”, “us”, or “our”) collects, uses, processes, stores, and protects personal and business information when you access or use the Bharatrath Digital Platform (BDP).

By accessing or using the Bharatrath Digital Platform, you acknowledge that you have read and understood this Privacy Policy. Where required by applicable law, we will obtain your consent for specific processing activities.

2. Information We Collect

2.1 Information You Provide

Depending on how you use the platform, we may collect:

• Name, phone number, and email address
• Business name and business details
• GST and other business information provided by you
• Product information, images, and descriptions
• Orders, invoices, and transaction-related information
• Customer and supplier information entered by you
• Documents and other information uploaded to the platform
• Information provided when you contact our support team

2.2 Information Collected Automatically

When you use the platform, we may automatically collect certain technical and usage information, including:

• IP address
• Device information
• Browser type and version
• Cookies and similar technologies
• Login and access information
• Platform usage and analytics information
• Technical and diagnostic information

This information may be used to maintain security, improve platform performance, troubleshoot technical issues, and understand how our services are used.

2.3 Payment Gateway

Payments made through the Bharatrath platform may be processed by third-party payment service providers such as Razorpay and other payment partners.

Depending on the payment method used, these providers may process information such as:

• UPI details
• Transaction IDs
• Payment-related information
• Relevant bank or payment account information

Payment service providers process payment information in accordance with their own privacy policies and applicable terms.

We do not store full debit card, credit card, or banking credentials on our servers.

3. How We Use Your Information

We may use the information we collect to:

• Provide ERP, POS, billing, website builder, and other platform services
• Create and manage your account
• Process orders and payments
• Generate invoices and business records
• Provide customer support and troubleshoot issues
• Send OTPs, service notifications, invoices, and important account-related communications
• Improve platform functionality, performance, and user experience
• Monitor and analyze platform usage
• Detect, prevent, and investigate fraud, misuse, and security incidents
• Comply with applicable legal and regulatory requirements

We do not sell or rent your personal information to third parties.

4. How We Share Information

We may share information where necessary with trusted service providers and partners that help us operate and provide the Bharatrath platform, including:

• Payment gateways and payment service providers
• Cloud hosting and infrastructure providers
• Email and SMS service providers
• Analytics and technology service providers
• Customer support and technical service providers
• Government, regulatory, law enforcement, or other authorities where required by applicable law

We require our service providers and partners to process information for legitimate business purposes and in accordance with applicable contractual and legal requirements.

5. Cookies and Similar Technologies

We may use cookies and similar technologies for purposes including:

• Maintaining login sessions
• Remembering user preferences
• Platform security
• Understanding platform usage
• Analytics and performance monitoring
• Improving user experience

You may disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of some parts of the platform.

6. Data Security

We take reasonable technical and organizational measures to protect personal and business information from unauthorized access, alteration, disclosure, loss, or misuse.

These measures may include:

• Encrypted communication
• Secure cloud infrastructure
• Firewalls and access controls
• Authentication and authorization controls
• Regular security monitoring and system reviews
• Backup mechanisms

However, no method of transmitting or storing information over the internet can be guaranteed to be completely secure.

7. Your Rights and Choices

Subject to applicable law, you may request:

• Access to your personal information
• Correction of inaccurate information
• Deletion of your account or personal information, where legally permissible
• Export or access to relevant data, where available
• Opt-out of certain marketing communications
• Information about how your information is processed

You may also contact us with questions or concerns regarding privacy or the processing of your information.

Privacy-related requests can be sent to: [email protected]

We may request reasonable information to verify your identity before processing certain requests.

8. Data Retention

We retain personal and business information for as long as necessary to:

• Provide and maintain our services
• Maintain business and financial records
• Provide customer support
• Resolve disputes
• Prevent fraud and misuse
• Comply with applicable legal and regulatory requirements

When information is no longer required, we may delete or anonymize it, subject to applicable legal requirements and our backup and recovery processes.

Certain information may continue to exist in backup systems for a limited period before being securely deleted or overwritten.

9. Children's Privacy

The Bharatrath Digital Platform is intended for business users and is not directed to individuals under the age of 18.

We do not knowingly collect personal information from individuals under 18 for the purpose of providing business services.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business practices.

When we make significant changes, we may notify users through the platform, email, or other appropriate communication methods.

The updated Privacy Policy will be published on this page with a revised “Last Updated” date.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Ashti Ventures Pvt. Ltd.

• [email protected]
• +91 8530251999
• www.bharatrath.com